What We Can Learn from Manga Marketing
A few days ago I had to clean up our storage unit. One of the boxes I took home was part of my manga collection. As a new rule of thumb I don’t work on weekends (but I’m writing this on Saturday- whoops!) so I spent the day rereading some of then. Since I’m a shounen junkie, a lot of them are from Shounen Jump. As I finished a couple of them, I noticed that at the end of every manga they had a straight-forward marketing strategy…
Let’s take a look at the end of a handful of mangas to see what I mean. I’ll list out a few different mangas to give examples of different advertisement strategies and then see how we can relate this to video games.
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10 Years
As of November 2nd 2020, my deviantART account is 10 years old.
It’s kinda weird seeing it roll over to double digits- after all, this is my oldest online account (that I still remember, at least). But what feels even stranger to me is looking back and thinking about my different mindsets at different points in time while I was on this site.
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My Experience with the 2020 Summer and Autumn Steam Game Festivals
This summer Steam introduced their games festivals, tri-annual events on Steam where users could try out demos for upcoming games. Anyone who’s a Steam publisher can enter them and the demos are featured on Steam. For indies, it’s a win-win.
However, with the second Steam Game Festival now coming to a close, it’s clear this isn’t the marketing goldmine we’ve all been looking for. Today I’m going to quickly go over my experiences with both game festivals and what I hope to see in the future.
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Marketing Indie Games on Amino
My experiences with Amino and takeaways from it
One of my college roommates (still) spends a lot of time browsing newer social media platforms- one of them being Amino. I knew it was an app that Gen-Z uses but that was about it. And then another friend said she used it and that there were visual novel and artist groups on it. Now I was intrigued.
I had never heard of people using Amino for marketing, but surely it had been attempted, right? This was a popular social media for younger people. Millions of downloads. It had been attempted, right?!
After hours of searching for articles, threads, something along the lines of “I’m going to post on Amino to promote my thing” I came up empty-handed. So I trenched into uncharted territory. Here’s what I found.
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Free to Use Battle CGs
I was playing around with Clip Studio Paint recently and was able to make several battle CGs. I made more than I’ll ever use, so I’m releasing them here under CC-BY 4.0.
You can edit these, adjust them, and more, even for commercial projects, just credit mikomikisomi.com. Please do not use these for anything bigoted including things that have homophobia, hate speech, and the like.
Feel free to comment or @ me on Twitter with how you use these, I’d love to see!
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