Otome Games Celebration! Postmortem (or, I held a Steam festival)
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Otome Games Celebration Postmortem (or, I held a Steam festival)

It started in December. Women Led Games x The Game Awards was wrapping up and The Storyteller’s Festival was sending out acceptances. Valve was making it increasingly clear that festivals were the way of their future, with an update on how developers could run their own events.

We believe that when they’re well run and well implemented, third-party sales events can accomplish several important goals at once. They make the Store a livelier and more-engaging place for players, they help developers find new audiences for their games, and they help event organizers connect with the Steam-portion of their online communities.

All in all, we’re happy to see third-party sales events gaining popularity on Steam. Since the sales event tools were first introduced to partners in 2020, almost 3,000 sales events have been released on Steam, with the total number in 2024 on pace to grow 20% relative to 2023.

Steamworks Development News

Having been in quite a few developer & Valve-ran festivals, I realized it was time for me to try my hand at it. I’ve hosted game jams for years such as Otome Jam, so I’m no stranger to running developer events. So how hard would running a Steam festival be?

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Free VS Commercial Visual Novel Development

Visual novel development is a joy – you get to create your own stories and bring them to life in a medium that relishes in the marriage of stories with visuals. For some people, making visual novels and releasing them for free as a hobby is enough. For others, they make visual novels as a side job or a fulltime job.

While both groups are making visual novels, there are some very important differences between making commercial visual novels and making free visual novels as a hobby. If you know how to make visual novels and want to take this hobby as a side gig, then this is for you.

I’m a hobby dev turned commercial dev, so today we’re looking at things to consider if you want to move from free visual novel development to commercial development!

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2024 Year in Review

If 2023 was a new leaf for me, then 2024 was a year of tying up loose ends. I started off 2024 with multiple unfinished projects that needed wrapping up—more than I like having open at any time.

Canvas Menagerie was entering its 2nd year of development, I was in the midst of finishing Asphodelium—which was supposed to be a Winter Jam 2023 project—and a separate Winter Jam 2022 project, Lost Lune, that only had a partial amount of progress made on it. Suffice to say, I was somewhat in over my head with unfinished games.

I’m the type that is self motivated while working, but I can get overwhelmed when I have several projects in progress (including game dev, marketing, IRL, etc). So, clearly I needed to actually finish some things, even though my games were just hobby projects.

…But, I also had to start some new projects. An idea I’ve had for a while was an otome sequel to Crimson Waves on the Emerald Sea, something I told myself I wouldn’t make unless I could get a writer and artist to help me with it. Well, guess what my Otome Jam 2024 project was…

In February I set up a new side website—Arimia’s Doujin Den! It’s a little blog for me to share the doujin fan games I’ve collected over the years, many of which no longer have any internet presence at all. It takes a lot of passion and dedication to make an indie game but maybe even a touch more for a fan game, and I don’t want that passion to go to waste. I’ve only catalogued a few so far, but I want to do even more in the future.

However, about halfway through 2024 I was laid off from my software development job very suddenly. I was partially expecting for months to be laid off at any point as the company has lay offs every single month, but it was still incredibly sudden. I had hoped to at least make it through to the end of the year, not only half the year!

I also began doing social media work for Studio Everium, an indie otome studio. I’ve only ever worked at Studio Élan for marketing (and this marks my 5th year there!) so it’s been a fun change of pace to help share even more visual novels to the world. Speaking of Élan, I spent a few weekends this year traveling and attending conventions! We had booths at Offkai Expo and Otakon, where we sold our yuri games and met a lot of fans & fellow developers. It was my first time going to a convention outside of Memphis and was so fun to finally meet so many friends (and make new ones).

At the tail end of the year, I finished rereading Umineko in October (on the 5th, of course), which I hadn’t read since….middle school. It was such a refreshing reread, to not only read something made with so much love for the world but also to confirm that it was just as good—even better, with fresh eyes on the queer narrative—than I remembered. Anyway, that’s what led me to get back into reading novels. I wanted to see some of r07’s inspiration for it, so I picked up And Then There Were None and dived into several other of Christie’s tales, which led me to joining an in-person book club (where all of the members could be my parents/grandparents…!) to force myself to get out more.

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How to Finish your Indie Visual Novel

December comes and rolls by again like clockwork. It’s the capstone month, the month for tidying up loose ends and getting ready for a fresh start in January. You wrap up what you’re working on and release your game to the world – you did release your game this year, right? Right?

As I procrastinate finishing Canvas Menagerie—which releases in 4 days as I write this—I wanted to talk about the incredible miracle of actually finishing and shipping indie games.

starting is hard…

Taking the first step to start a new game is a tough one. Do you start with concept art? Outlining? Character bios? Mood boards? There’s really no bad way to start making a game other than not starting. However you want to go about it- as long as you make that first jump – is up to you.

…but finishing is harder.

They say the last 10%—well, really the last 5%—of development is the hardest, and it definitely feels true when you’re in the thick of it. Play testing, bug fixing, small edits you pushed off to later—it all adds up.

What’s worse is that you start running off of fumes rather than fixation and can lose steam—and love for the project—the longer it drags on. How can we avoid burning yourself out before the project is released?

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Developer Interview — Developing Slay the Princess

A little over a year ago, Steam players were tasked with a simple order—slay the princess. They took up the call to action in droves, diving into the depths of one of the most branching and intertwined visual novels to release in years and pushing it to well over 12,000 reviews. Now, a year later, Slay the Princess has received a massive expansion called The Pristine Cut, bringing it well past 16,000 positive reviews on Steam.

Today I’ll be talking to Tony Howard-Arias and Abby Howard, the developer duo at Black Tabby Games about their work on Slay the Princess and Scarlet Hollow!

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I played another 50+ visual novels in 1 month and here’s my advice to devs.

Again, not clickbait!! I played over 50 entries for Spooktober Visual Novel Jam, a Halloween-themed visual novel game jam, where I’m a judge. Every visual novel in the jam was made in 1 month, with judging taking up about 3-4 weeks during October.

As a follow up to last year’s article I played over 100 visual novels in one month and here’s my advice to devs, I’ll be talking about some of my favorite entries and what we can learn from them!

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