Articles

Where are visual novel developers going to after Twitter?

Twitter, X, whatever is slowly becoming more and more unusable by the day, ever since November 2022. Several times I’ve heard people ask “where are visual novel developers moving to?”, which is usually responded with “Tiktok” or “Tumblr”. But as of yet, we don’t really have any data on this.

As we get close to the one year mark since Someone took over Twitter, I decided to do a formal survey on this so we can see more definitively what social media developers are moving to.

Some notes before we begin:

  • This survey was anonymous and was shared via my Twitter, Tumblr, and various visual novel developer Discord servers. It was open for about a week.
  • Around 1/6th of the submissions were discarded due to high chances of them being bot responses, with very human responses such as “With the development of the Internet, social media also needs fans to support the development, which is abandoned by The Times for the independent development”.
  • All long-form questions were optional. All multiple choice / checkbox questions were required.
  • 55 developers took the survey, 56 including myself. This is the final count after discarding the bot submissions.
  • Sites like Patreon, ko-fi, and newsletters were not considered as social media platforms for the purposes of this survey.
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Articles

Developer Interview – Scene Direction in Of Sense and Soul

Hi everyone! This month I thought we’d try something different. I typically write articles based on my own experiences and research, but I want to include more commentary and experiences from other developers. I’ve tried this before with using surveys like for my TikTok marketing article, but this is a step further—today I’ll be interviewing another developer!

ingthing is a visual novel developer and friend of mine who is currently developing Of Sense and Soul, a queer Victorian romance visual novel following a pair of men after a misconstrued newspaper ad.

Of Sense and Soul is a highly detailed, lovingly crafted visual novel that showcases how we can elevate indie visual novels to new heights. Its attention to visuals is something that can be felt throughout every store page and screenshot for the game but is even more breathtaking once you actually play it.

Today I’ll be interviewing the lead developer, ingthing! You may have seen her previously talk on this at Visual;Conference, an annual online visual novel developer conference.

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Articles

You’re marketing your visual novel – and you don’t even know it.

So often I hear questions like “when should I start marketing my visual novel?” or “how do I start marketing my visual novel?”. A lot of these people are actually asking “when should I announce my visual novel?” or “when should I make social media accounts?”. But what’s the difference? Isn’t that what “when should I start marketing my visual novel?” means?

It isn’t, because you’ve already started marketing your visual novel.

Today I want to go over what marketing actually means (and what this means for you as a game dev).

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Articles

Underutilized Aspects of Marketing Visual Novels

I’ve been on a small writing hiatus the past few months, given our extremely successful physical game Kickstarter over at Élan and continuing to work on Canvas Menagerie. While I’ve been “away”, more indie devs have swarmed the scene, both new and old, making grander projects than before.

Some of these projects have slipped into the undercurrents of the Internet, swept away into obscurity, while some have barely managed to stay afloat. I hate seeing that, I really do.

These ideas have been simmering in my head for a while but I wasn’t sure if I’d be able to dedicate full articles to each topic with the breath of knowledge I’d like to give each of them. So instead, I’ll be going over different topics in bite-sized chunks, namely Kickstarters, branding, and having a critical eye.

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Articles

Stop Tweeting Like This

Yeah so here’s my real article for February.

Time and time again, I’ll open up Twitter (already a bad move) and look through my feed- when I want to look for new visual novel projects, I look through Lemon’s feed, as she retweets stuff for visual novel developers.

Every so often, I’ll see something along these lines…

no, I’m not tweeting this out

Or maybe something like this…

no, I’m not holding a Kickstarter for Canvas Menagerie

Or possibly even something like this…

emojis can’t save this tweet

To me, all of these tweets serve the same purpose—

Nothing.

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Articles

Tuesday Morning’s Newsletter Sucks

Tuesday Morning has one of the most generic corporate newsletters I’ve ever had the displeasure of signing up for. However, Tuesday Morning is a more unique company than something like Olive Garden emailing you about endless pasta bowls coming back. Today I’d like to deviate from my normal articles and look into your brand and shaping your channels around it…

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