Marketing - arimia

Volatility of Social Media

November 12, 2022November 12, 2022 arimia

There’s three things you can bet on in life- death, taxes, and social media sites fading into obscurity one after the other. Eventually, every social media site will have its sundown. People said MySpace would always be the biggest platform and that AOL would be the standard.

Things change. World events happen. Billionaires get greedy.

To preface this, I was already writing this article in regards to account termination on social media platforms, effectively shutting off that line of communication for you. But with Twitter teetering ever closer to the brink of collapse each day, I’ve changed this up a bit.

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How to Make Your itch.io Page Stand Out

October 18, 2022June 22, 2023 arimia

I’ve published quite a few projects to itch.io and played hundreds more from the site. Over the years, the amount of games on the site has tripled- but, just like how the site has grown, the amount of customization developers have has grown.

So then, why do so many developers make bare minimal changes to their itch.io pages? There’s so many games vying for player’s attention, so why do they do the bare minimum to get their attention? Today I want to look at various ways to spruce up your itch.io page.

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Tagging Visual Novels on itch.io

August 4, 2022August 5, 2022 arimia

Today I thought I’d write up a little case study on tagging games on itch.io with some examples, namely Crimson Waves on the Emerald Sea.

CWES is a Victorian-esque vampire visual novel that has always been an odd spot for me to market. CWES has a gay romance, but only between one of the protags and his adult counterpart and isn’t the focus; it’s a fully linear visual novel with no choices; it’s got hints of mystery, drama, and action, but at 2~ hours long it isn’t fully any of those; etc. It has received all positive reviews on Steam & itch.io but getting people to try it has been a challenge to say the least!

Compared to my previous games, CWES’ engagement on itch.io has been abysmal- but we’re not going to fully dissect that here today. Instead, we’re here to look at store pages!

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Marketing Visual Novels on TikTok

June 17, 2022November 2, 2023 arimia

Social media platforms come and go, and with them audiences shift from one to another. After the Tumblr exodus a few years ago, long-form posting became sparse again and Twitter became the haven—or hell, depending on your outlook—for those users. After Vine closed down, YouTube took in the new-found celebrities of short form comedy.

With the emergence of any new social media, marketers will flock to it to find any way to monetize it. But for the past few years, TikTok has flown under the radar of game dev marketers.

Not any longer.

Today I want to talk about how marketing indie games on TikTok is a lot easier than you might think and why you should give it a shot—it might be life-changing, as you’ll see.

This article will not go over privacy concerns with TikTok and how much of your data it tracks, nor prior reports of LGBT+ content suppression. Please do your own research into the companies and policies for social media apps before diving in, especially ones as large as TikTok.

Before we get started, if you’re new here then hi, I’m Arimia! I own Crystal Game Works, a visual novel studio focused on chuuni LGBT+ games, and I’m the marketing force behind Studio Élan, a visual novel studio making sapphic games. I use Tiktok to promote both of these studios.

Now let’s get started ♥

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