arimia

As of 2019 Twitter has over 81.7 million users, according to Statista. Over 55% of Twitter users as of July 2020 are between 18-34 years old. This is the site you’ll see recommended again and again to indie devs, and for good reason- it’s easy to pick up, there’s a wide array of indie devs on the site, and you can easily link things.

Today we’re going to look at how to compose your tweets and different tips & tricks for indie game marketing on Twitter.

Hi, I’m Arimia. I’ve been learning digital marketing ever since my first commercial game, That Which Binds Us, didn’t sell as well as I expected. Nowadays I do social media management at Studio Élan as well as my own studio Crystal Game Works. I get asked a lot how new devs can promote their indie game and the short answer is “post interesting images consistently” but the long answer is, well, much longer. When does a new dev start posting? Where do they post? How do they post?

This series will be long. Treat it as a guide book. An advice list. Take some parts as solid rules and others as ideas you can mold into your own style. Figure out what works best for you and your game as you learn. Let’s get started.