Articles

How to Market Visual Novels

arimia

Visual novels are a great form of media- they combine game mechanics with an emphasis on narratives and strong visuals. They can be used to tell horror stories, high school slice of life, and so much more. But how do you market visual novels?

I’m Arimia, the lead developer at Crystal Game Works and marketing lead at Studio Élan. Marketing visual novels is a bit of a passion project for me- I like learning more about what people like and how they think. I’ve compiled a bunch of concepts I’ve learned over the years while marketing visual novels so you can get more eyes on your games.

Last updated November 2024.

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Articles

How to Find Game Jam Teams

arimia

It feels like every couple of months I’m either entering a game jam or hosting one. Well, it’s probably true- after all, game jams are going on at every moment nowadays! A couple years ago there were around 20 or so jams happening at any given time. Now, it seems like there’s 50+ happening concurrently.

If you’re newer to game jams and want to see what I’m talking about, you can see a comprehensive list of basically every online game jam happening on itch.io’s calendar here. Finding a game jam to enter has never been easier, but finding a team is still a struggle for some. Today we’re going to talk through the process of finding a team.

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Blog

The Road Ahead

arimia

NaNoRenO has finally wrapped up and we’ve survived another March. It was a lot less hectic than last March when we were grappling with the start of a pandemic. I’ve known since before NaNo started that this would be my last big team project that I’d lead, but I didn’t fully know why I felt that way. I assumed it was burnout, but I continued on. Just one last project, it’d be fine.

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Articles

Social Media Marketing for Indie Games – Twitter 2021 Guide

arimia

As of 2019 Twitter has over 81.7 million users, according to Statista. Over 55% of Twitter users as of July 2020 are between 18-34 years old. This is the site you’ll see recommended again and again to indie devs, and for good reason- it’s easy to pick up, there’s a wide array of indie devs on the site, and you can easily link things.

Today we’re going to look at how to compose your tweets and different tips & tricks for indie game marketing on Twitter.

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Articles

Social Media Marketing Plan Template + Marketing Funnel

arimia

This month I was struck by a lot of upcoming marketing campaigns- that is to say, I had to do a lot of planning! I’m also in the middle of writing several different articles which are near completion… but this month I also made a few infographics. First I have a custom marketing funnel that shows the steps of the buyer’s journey. Second I have a quick social media marketing plan template for indie games. I hope these’ll be of some help!

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