NaNoRenO has finally wrapped up and we’ve survived another March. It was a lot less hectic than last March when we were grappling with the start of a pandemic. I’ve known since before NaNo started that this would be my last big team project that I’d lead, but I didn’t fully know why I felt that way. I assumed it was burnout, but I continued on. Just one last project, it’d be fine.
Continue reading “The Road Ahead”Author: arimia
Social Media Marketing for Indie Games – Twitter 2021 Guide
As of 2019 Twitter has over 81.7 million users, according to Statista. Over 55% of Twitter users as of July 2020 are between 18-34 years old. This is the site you’ll see recommended again and again to indie devs, and for good reason- it’s easy to pick up, there’s a wide array of indie devs on the site, and you can easily link things.
Today we’re going to look at how to compose your tweets and different tips & tricks for indie game marketing on Twitter.
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Social Media Marketing Plan Template + Marketing Funnel
This month I was struck by a lot of upcoming marketing campaigns- that is to say, I had to do a lot of planning! I’m also in the middle of writing several different articles which are near completion… but this month I also made a few infographics. First I have a custom marketing funnel that shows the steps of the buyer’s journey. Second I have a quick social media marketing plan template for indie games. I hope these’ll be of some help!
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Social Media Marketing for Indie Games – Instagram 2021 Guide
Instagram is a visual-first social media platform owned by Facebook. It has one of the highest userbases out of any social media platform with over 1 billion monthly active users as over 2021.
Find more statistics at Statista
Instagram can be hard for indie games to get a foothold on, but its massive userbase and ease of uploading can be a very useful asset in your marketing plan, especially with its move towards video.
Social Media Marketing for Indie Games – 2021 Guide
Hi, I’m Arimia. I’ve been learning digital marketing ever since my first commercial game, That Which Binds Us, didn’t sell as well as I expected. Nowadays I do social media management at Studio Élan as well as my own studio Crystal Game Works. I get asked a lot how new devs can promote their indie game and the short answer is “post interesting images consistently” but the long answer is, well, much longer. When does a new dev start posting? Where do they post? How do they post?
This series will be long. Treat it as a guide book. An advice list. Take some parts as solid rules and others as ideas you can mold into your own style. Figure out what works best for you and your game as you learn. Let’s get started.
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2020 Year in Review
Phew. The year from hell is almost over. I think it’s safe to say this year was not what anyone expected nor wanted. At the time of writing this (December 27th) I’ve moved back home and been in isolation with my parents since spring break in March. But I want this to mention the good things that happened this year, since there were a few happy things!
- Graduated college with a bachelors in computer science from the school of engineering
- Released Enamored Risks
- Started marketing for Virtuality Project
- 1 year anniversary at Studio Élan
- Spoke at VNConf and Crunchyroll Expo
- Had an interview with a AAA company for my dream job