Author: arimia

Articles

How to Find Game Jam Teams

arimia

It feels like every couple of months I’m either entering a game jam or hosting one. Well, it’s probably true- after all, game jams are going on at every moment nowadays! A couple years ago there were around 20 or so jams happening at any given time. Now, it seems like there’s 50+ happening concurrently.

If you’re newer to game jams and want to see what I’m talking about, you can see a comprehensive list of basically every online game jam happening on itch.io’s calendar here. Finding a game jam to enter has never been easier, but finding a team is still a struggle for some. Today we’re going to talk through the process of finding a team.

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Blog

The Road Ahead

arimia

NaNoRenO has finally wrapped up and we’ve survived another March. It was a lot less hectic than last March when we were grappling with the start of a pandemic. I’ve known since before NaNo started that this would be my last big team project that I’d lead, but I didn’t fully know why I felt that way. I assumed it was burnout, but I continued on. Just one last project, it’d be fine.

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Articles

Social Media Marketing for Indie Games – Twitter 2021 Guide

arimia

As of 2019 Twitter has over 81.7 million users, according to Statista. Over 55% of Twitter users as of July 2020 are between 18-34 years old. This is the site you’ll see recommended again and again to indie devs, and for good reason- it’s easy to pick up, there’s a wide array of indie devs on the site, and you can easily link things.

Today we’re going to look at how to compose your tweets and different tips & tricks for indie game marketing on Twitter.

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Articles

Social Media Marketing Plan Template + Marketing Funnel

arimia

This month I was struck by a lot of upcoming marketing campaigns- that is to say, I had to do a lot of planning! I’m also in the middle of writing several different articles which are near completion… but this month I also made a few infographics. First I have a custom marketing funnel that shows the steps of the buyer’s journey. Second I have a quick social media marketing plan template for indie games. I hope these’ll be of some help!

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Articles

Social Media Marketing for Indie Games – Instagram 2021 Guide

arimia

Instagram is a visual-first social media platform owned by Facebook. It has one of the highest userbases out of any social media platform with over 1 billion monthly active users as over 2021.

Statistic: Most popular social networks worldwide as of January 2021, ranked by number of active users (in millions) | Statista
Find more statistics at Statista


Instagram can be hard for indie games to get a foothold on, but its massive userbase and ease of uploading can be a very useful asset in your marketing plan, especially with its move towards video.

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