Social Media Marketing Plan Template + Marketing Funnel

This month I was struck by a lot of upcoming marketing campaigns- that is to say, I had to do a lot of planning! I’m also in the middle of writing several different articles which are near completion… but this month I also made a few infographics. First I have a custom marketing funnel that shows the steps of the buyer’s journey. Second I have a quick social media marketing plan template for indie games. I hope these’ll be of some help!

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Social Media Marketing for Indie Games – Instagram 2021 Guide

Instagram is a visual-first social media platform owned by Facebook. It has one of the highest userbases out of any social media platform with over 1 billion monthly active users as over 2021.

Statistic: Most popular social networks worldwide as of January 2021, ranked by number of active users (in millions) | Statista
Find more statistics at Statista

Instagram can be hard for indie games to get a foothold on, but its massive userbase and ease of uploading can be a very useful asset in your marketing plan, especially with its move towards video.

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