This month I was struck by a lot of upcoming marketing campaigns- that is to say, I had to do a lot of planning! I’m also in the middle of writing several different articles which are near completion… but this month I also made a few infographics. First I have a custom marketing funnel that shows the steps of the buyer’s journey. Second I have a quick social media marketing plan template for indie games. I hope these’ll be of some help!
So a year or so ago I released my version of a social media calendar for indie game marketing. Now, I’ve spruced it up a bit.
What is a social media calendar?
A social media calendar is basically a cheat-sheet for marketers to look at to figure out what to post that day. Don’t think of it as something that’s set in stone- think of it as an idea. Feel free to take some ideas from this and form your own weekly social media calendar!
(Right click -> Open Image in New Tab to see it fullsized)
I listed 3 ideas for every day of the week. This doesn’t mean post 3 times a day, this is just an idea for what you can post each day! If you’d like more ideas for social media posts, check out my article on over 40 different post ideas for your indie game studio.
Here’s the text version of the calendar:
Monday
#MotivationMonday- post something motivational
Post a link to a devlog or editorial
Share a piece from the soundtrack
Tuesday
Post a poll- ask for feedback, something silly, etc.
Post a preview of something new to come
Share concept art
Wednesday
#WIPWednesday- post a WIP of whatever you’re working on
#IndieDevHour- 7PM UK time post something indie dev
Do a giveaway
Thursday
#ThrowbackThursday- post something old and compare it to how it looks now
Ask for feedback on a new asset / screenshot
Introduce a team member
Friday
#FanartFriday- RT fanart of your game
#FollowFriday- thank some of your followers and tag them
Link your trailer or new gameplay shots
Saturday
#ScreenshotSaturday- post a screenshot from your game
#CutieSaturday- post art of a cute girl from your game
Show a behind-the-scenes look
Sunday
Post a funny quote from the game
Say what inspired you to make your current game(s)
Write a devlog on the process for making part of the game
Feel free to share this article or the calendar itself around. If you liked this post, I’ve got plenty more marketing & game dev articles on this blog under the Articles tab.
