my various projects and thoughts
Marketing is how you communicate to people what your game is about. Naturally, this means “spoiling” some of the meat of the game.
But how much is too much spoiling? How do you know what will hook the player and how much is too much information?
Today I want to look at why spoiling some of your game is a good thing and how to avoid spoiling too much.
Continue reading “Spoiling Content while Marketing”
As 2021 fades away from calendars and is replaced with 2022, it’s time to look back on it one more time before moving on. As my annual tradition, I want to recap what I’ve done this year and reflect on it.
Continue reading “2021 Year in Review”
At the end of the day as a dev, we want people to play our game. We want people to play it and preferably tell us they like it, maybe even recommend it to a friend. But today, more than ever, making a game and releasing it isn’t enough.
Marketing is one of the key aspects of game development, as it is with any product development, but understanding the components of marketing—the building blocks of why we do this—is more important than ever. Today I want to take a step back and talk about the fundamentals of marketing—what does it mean to “market a game”?
Continue reading “Marketing Fundamentals for indie game developers”
Halloween’s my favorite time of year and this year I made even more Halloween art than normal.
Continue reading “Witch’s Halloween 2021”
Another round of fanart I’ve drawn in my spare time (i.e. YGO and DGM art dump time)!
While I talk about concepts and ideas for marketing indie games a lot, I rarely see talks on what to use to market indie games. Today I want to briefly go over tools I use weekly for indie game marketing.
There’s also a brief bonus section on additional websites that are cool for social media marketing. Alright, let’s get started!