One thing I frequently get asked is “what do I post to social media? How do I keep it active? I don’t have any art!” and I always send them a long list of ideas on what to post but I never consolidate it anywhere. So, it’s about time I do that.
Below are a list of ideas on what to post to social media- ones in bold are ones I very much recommend for being high in engagement / eye-catching. Don’t forget to check out my Game Dev Social Media Calendar and my Twitter Guide!
- Post a screenshot
- Post a WIP screenshot
- Post a progression screenshot (post an old WIP screenshot and then show how far its come)
- Post a gif
- Post a video/trailer
- Post concept art
- Post finished sprites
- Post finished full art
- Post a funny expression from your character sprites
- Post a snippet of music
- Post a full piece of music
- Post a playlist that you listen to while working
- Share (and credit) a piece of art that inspires you
- Share a piece of fanart
- Post a snippet of writing / a funny quote
- Post a snippet of code
- Post a picture of animals in the office
- Post a picture of your workspace
- Talk about your daily work routine
- Give a review for a piece of equipment/software you use for work
- Ask for feedback on something (piece of art, dialogue, etc)
- Run a poll (ask what people’s favorite game is, what their favorite x is, etc.)
- Do a Q&A session
- Talk about where you got the idea for your game
- Talk about the game itself
- The lore of the game
- The process for making a part of the game
- How you concepted different areas
- Talk about future projects you’d like to do
- Interview your staff / introduce them
- Talk about what your dream merch for the game would be
- Make a mood board / aesthetic board for the game
- Post something inspirational for #MotivationMonday
- Write an editorial to help other game devs
- Post a link to an editorial you found helpful
- Post a small preview of something upcoming
- Do a giveaway of a previous game or merch
- Post a progression shot of how your game’s art has changed
- Thank your followers and highlight some of them
- Link a Let’s Play of one of your games
- Talk about a game that inspired yours but what you’d change about it
- Post a drawing of a girl from your game and tag it #CutieSaturday
- Post a meme about your game
- Post links to where people can find your other social media (Discord, devlog, etc.)
- Post a funny chat log from your Discord
- Post a picture of you showing the game off at a convention / booth
- Post a survey to find more about your consumers and what they like
- …And more!
Here’s a few examples of me doing these ideas on my studio Twitter:
