Articles

Tips for Marketing Visual Novels in 2024

Social media and algorithms are changing weekly. It’s hard to keep up, and it’s my job to keep up, so how are regular creators supposed to understand all of the nuances that change all the time?

I could make new posts about updates to strategies for Twitter or TikTok or whatever, but that wouldn’t cover the full scope of things visual novel developers should be aware of when tackling marketing in 2024. So today I want to try something new- think of it as a collection of tips and mini advice for marketing visual novels going into 2024, ranging from social media to Steam to best practices and more.

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Articles

Advice for Leading Visual Novel Game Jam Teams

One type of article I’ve wanted to do again is surveying my fellow developers on a topic and compiling the answers. There’s a lot of insight to be gained from reaching out to others who’ve worked in different environments and have different outlooks on life and I don’t want to only share my own views here for these types of articles.

Last November I created & released a survey aimed at people who had led game jam teams for making visual novels. It’s a hard skill to grow, as leading other people and finishing a game in a set amount of time is a very particular skillset. So, I wanted to ask other creators about their advice to people who take on this endeavor. Some of these responses were left anonymously while others provided their contact information.

I was able to get feedback from 34 other visual novel developers, so let’s look at what they had to say!

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