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what to know before hiring a marketer for your game

Marketing is hard, but you don’t need me to tell you that. If you’ve attempted any kind of long-term project, whether it be a Kickstarter, a commercial game, or just a big undertaking, you’ve probably said this line:

I need a marketer.

every developer ever

I said that very line 5 years ago when I was making my very first commercial visual novel, That Which Binds Us. But when I said this, I didn’t really understand what I was saying.

We all need to do marketing for our projects if we’re making them for any reason that’s not just “I want to have fun”. But, the thing about marketing is that it’s a broad category encompassing several different fields…

Saying “I need a marketer” is equivalent to saying “I need an artist”. Pretty much anyone is going to tell you to be more specific! Do you need a background artist, a character artist, a concept designer, a GUI designer, something else? Just like there’s multiple fields of expertise in artists, there’s multiple areas of marketing.

So today, let’s get a better understanding of what these different marketing fields are.

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