Month: October 2020

Articles

My Experience with the 2020 Summer and Autumn Steam Game Festivals

arimia

This summer Steam introduced their games festivals, tri-annual events on Steam where users could try out demos for upcoming games. Anyone who’s a Steam publisher can enter them and the demos are featured on Steam. For indies, it’s a win-win.

However, with the second Steam Game Festival now coming to a close, it’s clear this isn’t the marketing goldmine we’ve all been looking for. Today I’m going to quickly go over my experiences with both game festivals and what I hope to see in the future.

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Articles

Marketing Indie Games on Amino

arimia

My experiences with Amino and takeaways from it

One of my college roommates (still) spends a lot of time browsing newer social media platforms- one of them being Amino. I knew it was an app that Gen-Z uses but that was about it. And then another friend said she used it and that there were visual novel and artist groups on it. Now I was intrigued.

I had never heard of people using Amino for marketing, but surely it had been attempted, right? This was a popular social media for younger people. Millions of downloads. It had been attempted, right?!

After hours of searching for articles, threads, something along the lines of “I’m going to post on Amino to promote my thing” I came up empty-handed. So I trenched into uncharted territory. Here’s what I found.

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