Articles

How to Find Game Jam Teams

It feels like every couple of months I’m either entering a game jam or hosting one. Well, it’s probably true- after all, game jams are going on at every moment nowadays! A couple years ago there were around 20 or so jams happening at any given time. Now, it seems like there’s 50+ happening concurrently.

If you’re newer to game jams and want to see what I’m talking about, you can see a comprehensive list of basically every online game jam happening on itch.io’s calendar here. Finding a game jam to enter has never been easier, but finding a team is still a struggle for some. Today we’re going to talk through the process of finding a team.

Continue reading “How to Find Game Jam Teams”
Blog

The Road Ahead

NaNoRenO has finally wrapped up and we’ve survived another March. It was a lot less hectic than last March when we were grappling with the start of a pandemic. I’ve known since before NaNo started that this would be my last big team project that I’d lead, but I didn’t fully know why I felt that way. I assumed it was burnout, but I continued on. Just one last project, it’d be fine.

Continue reading “The Road Ahead”
Articles

Social Media Marketing for Indie Games – Twitter 2021 Guide

As of 2019 Twitter has over 81.7 million users, according to Statista. Over 55% of Twitter users as of July 2020 are between 18-34 years old. This is the site you’ll see recommended again and again to indie devs, and for good reason- it’s easy to pick up, there’s a wide array of indie devs on the site, and you can easily link things.

Today we’re going to look at how to compose your tweets and different tips & tricks for indie game marketing on Twitter.

Continue reading “Social Media Marketing for Indie Games – Twitter 2021 Guide”
Articles

Social Media Marketing Plan Template + Marketing Funnel

This month I was struck by a lot of upcoming marketing campaigns- that is to say, I had to do a lot of planning! I’m also in the middle of writing several different articles which are near completion… but this month I also made a few infographics. First I have a custom marketing funnel that shows the steps of the buyer’s journey. Second I have a quick social media marketing plan template for indie games. I hope these’ll be of some help!

Continue reading “Social Media Marketing Plan Template + Marketing Funnel”
Articles

Social Media Marketing for Indie Games – 2021 Guide

Hi, I’m Arimia. I’ve been learning digital marketing ever since my first commercial game, That Which Binds Us, didn’t sell as well as I expected. Nowadays I do social media management at Studio ร‰lan as well as my own studio Crystal Game Works. I get asked a lot how new devs can promote their indie game and the short answer is “post interesting images consistently” but the long answer is, well, much longer. When does a new dev start posting? Where do they post? How do they post?

This series will be long. Treat it as a guide book. An advice list. Take some parts as solid rules and others as ideas you can mold into your own style. Figure out what works best for you and your game as you learn. Let’s get started.

Continue reading “Social Media Marketing for Indie Games – 2021 Guide”