So often I hear questions like “when should I start marketing my visual novel?” or “how do I start marketing my visual novel?”. A lot of these people are actually asking “when should I announce my visual novel?” or “when should I make social media accounts?”. But what’s the difference? Isn’t that what “when should I start marketing my visual novel?” means?
It isn’t, because you’ve already started marketing your visual novel.
Today I want to go over what marketing actually means (and what this means for you as a game dev).
Continue reading “You’re marketing your visual novel – and you don’t even know it.”