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Tagging Visual Novels on itch.io

Today I thought I’d write up a little case study on tagging games on itch.io with some examples, namely Crimson Waves on the Emerald Sea.

CWES is a Victorian-esque vampire visual novel that has always been an odd spot for me to market. CWES has a gay romance, but only between one of the protags and his adult counterpart and isn’t the focus; it’s a fully linear visual novel with no choices; it’s got hints of mystery, drama, and action, but at 2~ hours long it isn’t fully any of those; etc. It has received all positive reviews on Steam & itch.io but getting people to try it has been a challenge to say the least!

Compared to my previous games, CWES’ engagement on itch.io has been abysmal- but we’re not going to fully dissect that here today. Instead, we’re here to look at store pages!

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