Month: August 2018
How To Make Twitter Painless for Marketing
Twitter can be a great place for easily getting the word out there-
but only if you know how to use it right.
1. Use Tweetdeck
2. Tweet During Weekly Game Dev “Events”
- #screenshotsaturday – Post an ingame screenshot on Saturday. Gifs that show ingame playing tend to do better.
- #wipwednesday – Post a WIP on Wednesday.
- #indiedevhour – The most specific of all the tags, indie dev hour is on Wednesdays from 1PM CST to 2PM CST. Post anything about your game or ask game dev questions during this time.
- #cutiesaturday – A newer tag not fully related to game dev, Cutie Saturday is an event run by Arin Hanson (Egoraptor from the Game Grumps) where you post your drawings of cute girls on Saturday. If you have art of cute girls from your game, this tag can help exponentially.
3. Posting Eye-Catching Content
- Concept art – People like to see the origins, where it all began.
- Progression shots – Show how the game has evolved over time. Artists do this all the time with redraws and such, and it’s a part of game dev I wish more people would show off, how the game’s first prototypes looked versus how they have ended up being. Again, people like to see the origins of things.
- Key visuals – Show off those stunning cover arts or key visuals. If you’re fairly though development, you should have at least one done- if not, show the sketches for it.
- Screenshots – Be ready to show people what they’re supporting. It’s hard to maintain a fanbase that doesn’t know what they’re fans of, so try to get good screenshots out as early as you can.
- Gifs – Last but certainly not least, gifs are one of the best and easiest eye-catchers to post on Twitter. We like seeing things move. It’s a lot more interesting than still drawings. The easiest thing to gif is naturally ingame play- this not only shows people what they’re supporting but also draws their attention because, hey, stuffs moving!
4. Use Tags Rite (Part 1)
5. Using Tags Right (Part 2)
Some bots only RT certain tags or a combination of certain tags- for instance, my friend’s bot Lemon-chan retweets visual novel tweets that have a combination of #visualnovel + #gamedev (along with many other combinations that include #visualnovel) or by simply using #vndev .
6. Posting at Peak Times
7. Bringing it All Together
On the second line, there’s a short logline for the game that entices people. Well, what would you do? It’s short but effective.
On the third and fourth lines I have an emoji, the website name, and then the website link. The emojis are my own personal touch of flair- it makes it so the entire tweet isn’t words and adds some color to it. For tweets about That Which Binds Us, I use three emojis that are represented in the game- the heart with a bow on it, a ribbon, and a knife. You don’t have to go nearly as indepth with this thinking as I do, but it’s a good idea to consider. The links are not shortened URLs so the user is able to easily see that they lead to the correct websites.
On the last line I have, again, a relevant emoji and 5 tags. Emojis count for 2 characters so by the last ribbon I had used every single character Twitter allows for this tweet (talk about a close one). I used tags relevant to my tweet, ones that I knew were most prevalent.
Lastly, the media I posted on this tweet was a screenshot. For the release tweet I wouldn’t advise this- you should use the most eye-catching media you have such as the key visual or a gif of ingame play. Still, it worked out pretty good for me with just the screenshot.
Second line says what the art is for- it’s for my RPG. The next sentence gives a small bit of info about her, how she’s a bit of a mystery. The art should entice people to stop for a second or two, long enough to read the short sentences.
Lastly of course I have emojis and tags. I could have added a link to something in this tweet inbetween the info and the tags, such as a link to our Discord or more information about the game, but I didn’t for this one. As you’ll see, there’s not too many blatantly wrong ways to market on Twitter unless you’re spamming tags and trying to get every single bot on the website to RT you. It’s all about finding your own way to post content that most entices users to stop, and this is my method. I hope some of you are able to learn from this method and tweak it some to make it your own!
I Saw Him Today – Ludum Dare #42 Compo Entry
Sometimes you come face to face with ghosts from your past.
Warning: Contains mentions of suicide.
Another Ludum Dare finished, and in record time. This event I present to you I Saw Him Today, a short, emotional, and experimental visual novel made in Ren’Py. It’s a heavy story that doesn’t easily become resolved, but I hope this realistic setting helps open people’s eyes to how many different kind of people are out there.